The Bloodbath SS 2012 lookbook is a revitalization of the tough edge of streetwear that has recently been put on the back burner. A handful of street apparel companies have favored sartorial looks that border on dapper construction. Bloodbath, however, sticks to its guns with simplistic designs and military-inspired fits. The graphics of the line are traditional, with a motif of destructive rebellion and anti-establishment messages.
Modeling the Bloodbath SS 2012 collection is an up-and-coming Californian rapper, S-Mak. The bearded musician is adorned with graphic tees, v-necks, crewnecks, beanies and snapbacks. S-Mak is lensed in black and white, emphasizing the hard and authentic street attitude advertised by the company.
The combination of the tough rapper, the desolate scenery and the old school swag is a reminder to keep it real this spring.
Somber Rapper Lookbooks
The Bloodbath SS 2012 Editorial is Hard and Moody
Trend Themes
1. Revitalization of Streetwear - An opportunity for streetwear brands to bring back the tough edge and rebellious motifs that have been overshadowed by more sartorial looks.
2. Authentic Street Attitude - A growing demand for fashion that embraces a hard and moody street attitude, presenting opportunities for brands to cater to this market.
3. Keeping It Real in Fashion - Consumers seeking clothing that stays true to its roots and emphasizes authenticity, creating openings for brands to offer designs that resonate with this value.
Industry Implications
1. Streetwear Apparel - Streetwear brands can innovate by revisiting their designs and incorporating traditional graphics of destructive rebellion and anti-establishment messages.
2. Fashion Photography - Opportunities for photographers to create visuals that capture the gritty street attitude and authentic vibe of rappers and streetwear culture.
3. Music and Fashion Collaboration - Collaborative opportunities between fashion brands and up-and-coming musicians to create authentic and relatable visuals that resonate with consumers.