The Fever-Tree Blood Orange Ginger Beer is a new premium mixer for consumers looking to craft premium cocktails from the comfort of home.
The drink has been created in partnership with Maker's Mark to pair perfectly with the bourbon brand's signature spirit. The mixer is crafted with sweet notes of Italian blood orange along with the fiery flavor of ginger beer. The drink is crafted with a mix of three real gingers to give it a distinctive flavor profile.
Fever-Tree USA CEO Charles Gibb commented on the Fever-Tree Blood Orange Ginger Beer saying, "Fever-Tree is always on the forefront of innovation and works with the best in class/leaders in the industry partners, like Maker’s Mark, to ensure the best quality, flavour, and mixer to make the world’s best drinks."
Orange-Forward Ginger Beers
Fever-Tree Blood Orange Ginger Beer is Ready for Mixing
Trend Themes
1. Premium Cocktail Mixers - Opportunity for companies to create unique and flavorful premium cocktail mixers for consumers looking to craft cocktails from home.
2. Collaborative Beverage Partnerships - Collaboration opportunities between mixer brands and spirit companies to create drinks with complementary and unique flavor profiles.
3. Innovative Ginger Beer Flavors - Opportunity to continue experimenting with ginger beer flavors, such as the Fever-Tree Blood Orange Ginger Beer, to appeal to a wider range of consumers and enhance the mixing experience.
Industry Implications
1. Beverage Mixers - Companies in the beverage mixer industry should consider partnering with spirit companies to create premium mixers and flavor innovations.
2. Spirit Companies - Opportunity for spirit companies to collaborate with mixer brands to create unique and complementary flavor profiles and market to at-home cocktail enthusiasts.
3. Craft Cocktail Bars - Craft cocktail bars can experiment with using innovative mixer flavors, like Fever-Tree Blood Orange Ginger Beer, to create unique and specialty cocktail offerings.