Fever-Tree has launched its latest classic cocktail mixer collection with the novel 'Classic Margarita Mixer' and 'Sparkling Mojito Mixer.' The 'Classic Margarita Mixer' is a harmonious fusion of Mexican limes and Italian blood oranges, delivering a bar-quality beverage to all from the comfort of one's home. The 'Sparkling Mojito Mixer' is a blend of Mexican limes and Moroccan spearmint, epitomizing the vibrant and invigorating essence of a classic mojito.
"As was the case with carbonated mixers, the non-carbonated category is ripe with opportunity, and bound for tremendous growth," commented Andy Gaunt, MD of Fever-Tree. Priced at $19, these additions to the range are now accessible for purchase at Dan Murphy's retail stores across the United States.
Bar-Quality Cocktail Blends
Fever-Tree Launches the Two New Cocktail Mixer Flavors
Trend Themes
1. Premium Cocktail Mixers - The launch of Fever-Tree's 'Classic Margarita Mixer' and 'Sparkling Mojito Mixer' showcases the trend for premium cocktail mixers in the market.
2. Fusion Beverages - Fever-Tree's 'Classic Margarita Mixer' combining Mexican limes and Italian blood oranges and 'Sparkling Mojito Mixer' blending Mexican limes and Moroccan spearmint illustrate the trend of experimenting with fusion flavors in beverages.
3. At-home Bartending - The availability of bar-quality cocktail mixer blends like Fever-Tree's latest collection encourages the trend of at-home bartending and recreating the experience of enjoying cocktails in bars.
Industry Implications
1. Beverage Manufacturing - Fever-Tree's innovative cocktail mixer blends open up opportunities for beverage manufacturers to create premium, fusion beverages to meet consumer demand.
2. Retail - The introduction of Fever-Tree's new cocktail mixers presents an opportunity for retailers to tap into the trend for premium cocktail products and expand their beverage inventory.
3. Hospitality - The rise in consumer interest for bar-quality cocktail mixes signifies an opportunity for the hospitality industry to enhance their beverage offerings and cater to customers looking for unique and high-quality drink experiences.