Appealing to an abundance of meat-eating beer drinkers, Blood Alley Bitter Ale packaging is complete with a pig being prepped for a high-protein meal. Chosen as the image for the Vancouver-based brewery, the plump porker likely harkens to the district's meatpacking history.
Where the label may seem a little macabre, the creators at Atmosphere Design were working off of the beverage's name. The Russell Brewing Company named this particular alcoholic drink after an old, gory Gastown alleyway, giving the brew an edgy but established bit of history and authenticity. The printed bottle's color scheme appropriately employes a bright red against white lettering and the black glass. Blood Alley Bitter Ale packaging certainly stands out, and perhaps even suggests a good food pairing.
Butcher Beer Branding
Blood Alley Bitter Ale Packaging Features a Cut-Lined Porker
Trend Themes
1. Meat-inspired Branding - There is an opportunity for brands to use meat as an inspiration for their branding and packaging designs, appealing to meat-eating consumers.
2. History-inspired Branding - Brands can draw inspiration from history and established landmarks to create edgy and authentic branding and packaging designs.
3. Bold Color Schemes - Brands can use bold, attention-grabbing color schemes, such as bright red against white and black glass, to make their packaging stand out on the shelves.
Industry Implications
1. Craft Brewery - Craft breweries can draw inspiration from their local history and landmarks to create edgy and authentic branding and packaging designs that stand out on the shelves.
2. Meat Industry - Meat companies can partner with breweries and other food and beverage companies to create meat-inspired branding and packaging designs, capitalizing on the growing trend of meat-eating consumers.
3. Packaging Industry - The packaging industry can innovate by creating bold and attention-grabbing packaging designs, employing color schemes and imagery that stand out on the shelves and capture consumers' attention.