IKEA is launching the limited-edition BLOMMA Midsommar collection to bring some aspects of the Swedish holiday to the United States.
The collection includes three summery pieces. The BLOMMA Har is a Midsommar bucket hat that combines the tradition of flower crowns and the use of elderflowers in Midsommar celebrations through its floral features. Another nod to the summer holiday is the BLOMMA Bag -- a tote with Midsommar floral elements. Finally, the BLOMMA Shirt features delicate elderflower designs, ideal for the hot summer months.
Similar to the iconic IKEA Meatball Candle, the collection is limited to IKEA Family Members only. Customers can visit their local IKEA store from June 24th-26th to enter for a chance to win an item from the range.
Limited-Edition Swedish Summer Apparel
IKEA Launches the BLOMMA Midsommar Collection
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