In an effort to support out of work creatives, fitness brand BLOK is offering 6-month memberships to BLOKtv - its online fitness platform to 5,000 artists. The new initiative aims to support these artists since many venues were forced to close amid the on-going pandemic. These artists can now access over 170+ on-demand videos ranging from HIIT, yoga, boxing, and dance–with additional content be updated weekly.
Ed Stanbury, the Co-Founder and CEO of BLOK, commented on the latest announcement, stating: "BLOKtv is more than just a temporary solution to lockdown – it’s an online community for creative thinkers who want to maintain a healthy mind and body. Community has always been at the heart of BLOK, and it’s our aim to provide a platform that both our instructors and creative communities can really feel part of."
The new iniatiive will be promoted through #MoveForTheArts–a social media campaign alongside the launch of a film devised in collaboration with Pitch & Sync.
Artist-Supporting Online Fitness
BLOK is Offering Out of Work Creatives 6 Months of Free Fitness
Trend Themes
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Online Fitness Platforms — Disruptive innovation opportunities exist in creating specialized fitness platforms for specific industries or communities.
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Supporting Out of Work Creatives — Disruptive innovation opportunities can be found in developing programs or initiatives to provide support and resources for unemployed artists and creatives.
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Community-focused Fitness — Disruptive innovation opportunities lie in creating fitness platforms or classes that foster a sense of community and connection, specifically targeting specific groups such as creative thinkers.
Industry Implications
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Fitness — Innovative fitness brands can capitalize on the opportunity to offer free or discounted memberships to specific industries, such as artists, experiencing financial hardship.
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Arts and Entertainment — There are opportunities for disruptive innovation in developing initiatives or partnerships that provide support and resources for out of work artists during challenging times like the current pandemic.
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Digital Media and Marketing — Companies specializing in digital media and marketing can explore partnerships or campaigns that promote initiatives supporting creatives, such as the social media campaign #MoveForTheArts.