Live Broadcasting for the Masses
blogTV
blogTV offers live broadcasting for the masses, perhaps one of the next big trends to hit the net. Launched in late 2007, this site set out with one main goal: empower consumers to broadcast their life. Six months later, the site boasts 5,000 original shows with 700 new shows being added each day. Every Monday musicians drop by to play a live set in the "Music Mondays" showcase. Up next: celeb gossip takes center stage. 2008 is the year of the video blogs, and blogTV will be at the forefront of the trend.
Trend Themes
1. Live Broadcasting - The trend of live broadcasting for the masses presents opportunities for offering new ways to engage audiences and create immersive online experiences.
2. User-generated Content - The trend of empowering consumers to broadcast their life presents opportunities for content platforms to monetize through advertising or subscription models.
3. Interactive Entertainment - The trend of interactive entertainment presents opportunities for brands to build a more engaging and loyal following by creating immersive experiences for their audience.
Industry Implications
1. Media and Entertainment - The media and entertainment industry can leverage the trend of live broadcasting to create new forms of content and attract a wider audience.
2. Social Media - The social media industry can capitalize on the trend of user-generated content by offering new tools and features for content creation and sharing.
3. Marketing and Advertising - The marketing and advertising industry can use the trend of interactive entertainment to create more engaging and personalized branded experiences for consumers.