The three wisemen brought gifts of gold, frankincense, and myrrh: oh, look! Shiny shoes!
The new three wise marketing men, Adidas, Nike and Converse, have rolled out some sparkly and colorful kicks for the upcoming Spring season. And I threw in a pair of boots just to remind us we have a long way to go until Spring.
Implications - It's definitely a smart move for companies to remember that added aesthetic flair to items, even those that are ostensibly about function and comfort, is a definite recipe for success. Hip hop and rap culture often celebrate luxury, status and wealth, and these playfully opulent shoes definitely represent the advantages of tapping into that cultural phenomenon. Businesses looking to reach a similar target market as those who idolize this culture would do well to take note.
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Trend Themes
1. Colorful Footwear - Businesses can capitalize on the trend of colorful and sparkly shoes by incorporating flashy designs into their products.
2. Aesthetic Flair - Adding aesthetic flair to functional products can be a recipe for success, as seen with the popularity of these opulent shoes.
3. Hip Hop Culture - The influence of hip hop and rap culture on fashion presents an opportunity for businesses to tap into this market by creating products that represent luxury and status.
Industry Implications
1. Fashion - Fashion companies can take advantage of the trend for colorful and sparkly shoes by incorporating flashy designs into their footwear collections.
2. Sportswear - Sportswear brands can leverage the aesthetic flair trend by adding sparkly and colorful elements to their athletic shoe lines.
3. Footwear Manufacturing - Footwear manufacturers can tap into the influence of hip hop culture by creating opulent shoe styles that appeal to consumers who idolize this cultural phenomenon.