Blauer introduces its latest collection designed for the summer season and it is inspired by traditional military uniform themes that take on a summer-themed perspective. The capsule is extensive, running from staple shapes such as outerwear and beach designs that are also inspired by the iconic TV show Baywatch.
Overall, it has a classic Americana design language that delivers a contemporary twist. The brand focuses closely on functional through its choice of materials including wind[roof and breathable nylon materials. The pieces are designed with solid colors and then joined by optical and psychedelic prints, which are ready for the summer. The rest of the range includes oversized shapes such as dual-tone prints inspired by the 60s and large polka dots.
Colorful Seasonal Americana Fashion
Blauer USA Presents its New Collection for Summer
Trend Themes
1. Summer Military-themed Fashion - Opportunities for innovative design approaches that merge military and summer themes in fashion collections.
2. Functional Fashion - Disruptive innovation opportunities for designs that prioritize both style and functionality, using breathable and windproof materials.
3. Nostalgia-inspired Fashion - Opportunities to tap into nostalgia and inspiration from past decades to create current fashion collections.
Industry Implications
1. Fashion & Apparel - Opportunities for traditional fashion and apparel companies to create new collections that merge traditional and modern themes, use high-functioning materials and incorporate nostalgia-based designs.
2. Outdoor and Adventure Sports Apparel - Opportunities to create innovative sports gear that prioritize fashion and functionality, using the same high-performance materials seen in the Blauer USA collection.
3. Fashion Media & Publications - Opportunities to feature and highlight seasonal collections such as the Blauer USA summer collection in fashion media and publications.