The new Blanket Down Cape once again proves that Arc’teryx System_A is one of those brands that push the boundaries of outdoor apparel design while maintaining a high standard of performance. Described as "essentially a deconstructed down jacket," the Blanket Down Cape boasts a cozy-looking silhouette that is perfect for camping and other outdoor activities. Some might even decide to sport the piece in the urban environment—many public figures have turned to caped aesthetics, including A$AP Rocky.
The Blanket Down Cape boasts a high-quality down-feather fill (90% down and 10% feather) in combination with a water-repellent 7D Arato fabric shell. The latter is an important treatment as down loses its warming capabilities once it is wet. The silhouette has a press-stud closure and even a zip pocket on the breast.
Deconstructed Down Jackets
The Arc’teryx System_A Blanket Down Cape is Cozy and High-Performance
Trend Themes
1. Deconstructed Down Jackets - Deconstructed down jackets are a disruptive innovation opportunity for outdoor apparel brands to create unique and lightweight designs that maintain high performance.
2. Caped Aesthetics - Caped aesthetics present a disruptive innovation opportunity for fashion brands to experiment with outerwear silhouettes that blend fashion and function.
3. Water-repellent Fabrics - Developing water-repellent fabrics presents a disruptive innovation opportunity for textile companies to create high-performance materials for outdoor apparel and beyond.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can capitalize on the trend of deconstructed down jackets by creating unique designs that maintain high performance.
2. Fashion - Fashion brands can experiment with caped aesthetics to create innovative outerwear silhouettes that are both fashionable and functional.
3. Textiles - Textile companies can innovate by developing water-repellent fabrics that can be used in various industries, including outdoor apparel and accessories.