Bright colours and nautical neutrals round out a fun collection of clothing in the Blanco Spring/Summer 2011 lookbook. The images reflect the company’s carefree style with bright inflatable beach balls forming a cohesive backdrop throughout the shoot.
Cotton dresses, striped cardigans and floral prints are combined to form a clothing collection that is both youthful and sophisticated. Youthful spirit is always a welcomed summer theme in my mind! Hints of nautical-ness pair well with the bright colours and stripes to form a well rounded Spring/Summer 2011 lookbook.
With a recently opened online store, the Blanco Spring/Summer 2011 lookbook will certainly help to drive traffic to the site. Just looking at the mustard yellow backdrop and accompanying array of beach balls should bring some sunshine in to your day!
Bouncing Beach Ball Lookbooks
The Blanco Spring/Summer 2011 Lookbook is Bouncing With Energy
Trend Themes
1. Bright Colours Collection - Opportunities for fashion retailers in developing clothing collections with vibrant shades that blend youthful and sophisticated styles.
2. Nautical-inspired Fashion - A chance for fashion designers to explore innovative ways to combine nautical elements with bright colours and stripes.
3. Online Marketing with Lookbooks - A growing trend in online retail businesses to attract customers using engaging lookbooks as marketing tools.
Industry Implications
1. Fashion - A chance for the fashion industry to create a style that incorporates colourful and nautical elements that appeal to customers, young and old alike.
2. E-commerce - An opportunity for emerging e-commerce businesses to attract customers effectively through dynamic and visually compelling lookbooks that showcase their product line.
3. Event Planning - A trend for event planners to incorporate inflatable decorations such as beach balls to add a bright, playful energy to their designs.