One El Pollo Loco franchise in South Los Angeles joined with a local artist in the area known as Enkone to feature a Black History Month mural on the side of the restaurant.
Enkone is largely celebrated for his life-like works of American icons, which have featured Prince, Kobe Bryant, and John Huggins—among many others. For its Vernon Avenue restaurant mural, El Pollo Loco gave creative freedom to Enkone, who created an expansive piece that speaks to the rich culture that the month-long event celebrates.
The company has also stated that it will donate five percent of its February sales to Brotherhood Crusade, an LA non-profit "with a vision of improving quality of life and meeting the unmet needs of low-income, underserved, under-represented and disenfranchised individuals."
Collaborative Black History Month Murals
El Pollo Loco Commissioned Local Artists in South LA
Trend Themes
1. Local Business Collaboration - More local businesses and artists collaborate to create community-oriented mural projects.
2. Inclusive Marketing Initiatives - Brands use mural art as a tool for activism, showcasing their commitment to diversity and inclusion.
3. Socially Conscious Donations - More brands will donate part of their revenue to relevant non-profits.
Industry Implications
1. Restaurant Industry - Restaurants will use murals as a way to showcase their diverse customer base and become a focal point of the community.
2. Art Industry - Commissioned murals will be a viable source of income for artists, increasing their visibility and recognition in the industry.
3. Non-profit Industry - More brands will collaborate with non-profits and social organizations to give back to the community and promote awareness of causes.