For a limited time, Papa John's gave customers the chance to try its new and limited-edition Black Ghost Chilli Chicken Wings for free. To announce the free chicken wings and a partnership with Warner Bros, Papa John's sent out a bat signal of its own that tied in with The Batman-inspired Black Ghost Chilli Chicken Wings. The "dark as night" chicken wings are topped with red-hot red ghost chilli and buffalo sauce and fans were directed to them with a signal into the sky. Following the signal led people to a branded food truck, where they could claim the free wings in spots across Shoreditch, Hackney Wick, Fulham and Peckham.
Keeping their eyes on the sky at night was sure to make fans feel immersed in Gotham and awaiting the action.
Superhero Snack Campaigns
Papa John's Launched Black Ghost Chilli Chicken Wings for The Batman
Trend Themes
1. Limited-edition Snack Campaigns - Promoting exclusive and unique snack options can attract new customers and drive sales for a limited time period.
2. Partnerships with Entertainment Companies - Collaborating with movies, TV shows or video games can create buzz and provide a new customer base for both companies involved.
3. Experiential Marketing Campaigns - Creating immersive events and activations that provide customers with a unique and memorable experience can build brand loyalty and increase customer retention.
Industry Implications
1. Fast-food - Fast-food companies can leverage partnerships with entertainment companies to create exclusive and lucrative menu items.
2. Entertainment - Movie studios, TV networks and video game companies can collaborate with food companies to promote their new releases and create buzz among fans.
3. Event Planning - Event planning companies can design experiential marketing campaigns that incorporate food and beverage activations to create memorable experiences for customers.