A Ma Maniére continues to work in collaboration with Jordan Brand as the duo launch a new black colorway palette that is seen across the Air Jordan 12 sneaker moel this season. It is now set to join the previous Air Jordan 1, the Air Jordan 2, and the Air Jordan 3 releases.
This time around, the shoe is made from premium nubuck materials across the upper and then accented with overlaying details by the forefoot in a burgundy color. Additional details include the branding that is then applied to the top at the tongue sections, the co-branded lace eyelets, the printed insoles, and the extended pull tabs. The shoe is rounded out by special hangtags and waxed laces.
Dark Tonal Textured Sneakers
A Ma Maniére Joins Jordan Brand on a New Black Colorway
Trend Themes
1. Black Colorway Sneakers - New black colorway palette seen across Air Jordan 12 sneaker model presents opportunities for companies to expand black sneaker collections
2. Premium Nubuck Materials - Increasing use of premium nubuck materials in sneaker production presents opportunities for materials innovation in the footwear industry.
3. Collaborative Sneaker Releases - Collaborations across different sneaker brands continue to push the boundaries of sneaker design and provide opportunities for innovation in the industry.
Industry Implications
1. Footwear - Increased use of premium materials and collaborations present opportunities for innovation in the sneaker industry.
2. Fashion - Black sneakers continue to be a popular trend in the fashion industry, and the use of collaborations and premium materials provide further opportunities for innovation.
3. Retail - The release of exclusive collaborative sneaker collections presents opportunities for retailers to attract sneaker enthusiasts and drive sales.