New Balance introduces a new tonal iteration of the classic 650 sneaker model with the black and red colorway palette to join its roster. The shoes were revealed during the holiday season and it is dominated by black leather materials throughout the high-top upper.
It is then detailed with contrasting panels of red along the outsole, branding details, heel counter, and the mudguard. It rests on top of a white midsole foundation to add a balanced tonal look to the sneaker. Additional details include the ankle support and the brand's iconic vintage basketball graphic emblem that is seen along the tongue label. The shoes are set to launch online in the upcoming year in January.
Dark Tonal High-Top Sneakers
New Balance Unveils the 650 Sneaker in a Black and Red Colorway
Trend Themes
1. Tonal Sneakers - New Balance introduces a new tonal iteration of the classic 650 sneaker model to appeal to a minimalist and sleek aesthetic.
2. Contrasting Details - Contrasting panels provide fashionable flair, an opportunity for innovators to create new, attractive colorway combinations.
3. Vintage Graphics - The iconic vintage basketball graphic emblem provides appeal to sneakerheads and trendsetters alike, leading an opportunity for companies to explore a new frontier of vintage-inspired graphic design.
Industry Implications
1. Footwear - The tonal sneaker trend opens up disruptive innovation opportunities for footwear companies to explore new colorway options and design features that appeal to the minimalist and luxury markets.
2. Fashion - Contrasting details like those found in the 650 sneaker offer fresh marketing opportunities for fashion and streetwear brands seeking to stand out in a crowded market.
3. Graphic Design - The use of vintage graphics and branding in footwear shows potential for companies to make creating original, nostalgic, and trending graphic designs a competitive advantage.