Sleek Patent Leather Sneakers

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Nike's Dunk Low Gets a Black and Pink Colorway Update

Nike introduces a new tonal update that decorates its signature Dunk Low sneaker model with the black and pink colorway. It is designed with a soft pink base foundation in premium leather. It is then contrasted with black on top as the overlaying details. It also adds some shine as the black overlays are done with patent leather materials.

The lateral side of the shoe marks the iconic branding with the black Swoosh logo. More branding can be seen by the tongue tag, the pink insoles, and the Nike logos in pink embroidered onto the heel sections. It is rounded out by the white midsole and black outsole foundation and matching laces to pull it all together.
Trend Themes
1. Patent Leather Sneakers - There is an opportunity for innovators to create patent leather sneaker designs with other contrasting colorways.
2. Premium Leather Sneakers - Innovators can look into creating sneaker models in premium leather to add more variety to the market.
3. Iconic Branding Sneakers - Disruptive innovation can arise by experimenting with the placement and style of iconic branding on sneakers.
Industry Implications
1. Fashion Industry - There is an opportunity for the fashion industry to produce innovative sneaker designs to cater to the ever-changing fashion trends.
2. Sporting Industry - Innovators can create premium leather sneaker models that are designed with specific sports in mind for the sporting industry.
3. Retail Industry - By experimenting with iconic branding on sneakers, retailers can appeal to a wider range of customers and increase sales.

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