For many people, pain of any sort turns their world upside down, a sentiment that is surreally embraced in the Bjarner Laboratories Panalgesic Forte ad campaign. A cyclist, who appears to be suffering from back problems, is captured riding nowhere upside down. Laying on his back with his bike in the air, it is easy to see how helpless and unproductive he feels while in pain.
The Bjarner Laboratories Panalgesic Forte ad campaign was conceived and executed by Koenig & Partners, an ad agency based in Guayaquil, Ecuador. It was creative directed by Cesar Sepulveda and Fabian Martinez, who also art directed the campaign. The hilarious image was shot by photographer Juan Pablo Caraballo. It read, 'Pain won't stop you,' which shows how determined people can be a lot of the time.
Upside Down Cyclist Ads
The Bjarner Laboratories Panalgesic Forte Campaign is About Determination
Trend Themes
1. Upside-down Advertising - Creating unconventional ads that capture attention by presenting images or concepts in an upside-down manner.
2. Embracing Vulnerability - Using vulnerable or relatable imagery in advertising to evoke emotions and connect with the audience on a deeper level.
3. Resilience Messaging - Incorporating messages of resilience and determination in advertising campaigns to inspire and motivate consumers.
Industry Implications
1. Pharmaceutical - Exploring disruptive innovation opportunities in the pharmaceutical industry by developing pain management solutions that enable people to lead productive lives despite chronic pain.
2. Advertising - Innovating the advertising industry by creating unconventional campaigns that captivate audiences through unexpected visual and conceptual approaches.
3. Athletic Equipment - Identifying disruptive opportunities in the athletic equipment industry by developing innovative products that support athletes with back problems or other physical limitations.