Sometimes it can be extremely confusing to find the perfect lipstick shade, so Canadian makeup brand Bite Beauty created a pop-up Lipstick Lab for customers to custom create their very own lipstick.
An entirely health-conscious brand, Bite Beauty ingeniously invites makeup lovers to choose from its natural scent, texture and color pigments and make their very own organic lipstick. The customer gets to play with different pigments, smells and hues with the help of expert makeup consultants to create the ideal match for their lips. Then, each custom creation is put into a metal lipstick mold to cool and harden before the lipstick is packaged to take home.
The Lipstick Lab in itself is super neat because of its temporal collapsible pop-up store in New York. Bite Beauty plans to make the Lipstick Lab one day a permanent structure.
Consumer-Made Lipsticks
The Bite Beauty Lipstick Lab Lets Customers Make Their Own Lipstick
Trend Themes
1. Customized Cosmetics - The trend of customized cosmetics allows consumers to create their own lipstick shades, textures, and scents, catering to their individual preferences and needs.
2. Health-conscious Beauty - The health-conscious beauty trend focuses on offering organic and natural options for makeup and skincare products, providing consumers with safer and more sustainable choices.
3. Pop-up Retail - The rise of pop-up retail stores, like the Bite Beauty Lipstick Lab, offers unique and temporary shopping experiences that create a sense of exclusivity and excitement for customers.
Industry Implications
1. Cosmetics - The cosmetics industry can embrace customized lipstick creation to offer personalized beauty products and enhance customer engagement and satisfaction.
2. Beauty - The beauty industry can tap into the health-conscious trend by developing more organic, natural, and sustainable makeup and skincare products, catering to eco-conscious consumers.
3. Retail - The retail industry can explore the concept of pop-up stores to create unique and immersive shopping experiences, attracting customers with limited-time offerings and exclusive products.