Autogrill renovated the former waiting room of Milan's Central Station, a historical location to say the least, creating Bistrot Centrale.
The design concept veers away from mass production and industrialization, opting for a more natural, domestic and artisanal look and feel. The architects worked hard to evoke the archetypal covered market, in which high-quality product is conceived in a natural, seasonal manner; one which respects the products' life cycles.
The project works to provide an intense emotional connection with the consumer, from "The suppliers, the ambiance, the catering concept (offering, service and preparation), the retail offering, the communication and everything else..." Ultimately, the venue aims to be sustainable, yet articulate itself with an emphasis on respect for the natural environment, local culture and economy.
Farmers Market Venues
Bistrot Centrale is a Unique Retail Space with a Market Vibe
Trend Themes
1. Natural, Domestic, and Artisanal - Create retail spaces that opt for a more natural, domestic, and artisanal look and feel.
2. Emotional Connection with Consumers - Develop venues that provide an intense emotional connection with the consumer.
3. Sustainable and Respectful - Build venues that prioritize sustainability and respect for the natural environment, local culture, and economy.
Industry Implications
1. Hospitality - The hospitality industry can create unique retail spaces that embrace natural, domestic, and artisanal aesthetics to attract customers.
2. Food and Beverage - The food and beverage industry can develop venues that establish an emotional connection with consumers through ambiance, catering concepts, and retail offerings.
3. Architecture and Design - The architecture and design industry can contribute to sustainability efforts by creating venues that prioritize the natural environment, local culture, and economy.