With the growing demand for 'free-from' products, the Edinburgh-based brand Nairn’s has launched new Gluten Free Oats, Apple & Cinnamon Chunky Biscuit Breaks.
Nairn’s Biscuit Breaks line has been dubbed a "snack hero" that provides "a handy, healthy boost for any time of day." As the brand explains, Biscuit Breaks contain 40 percent less sugar than the average sweet gluten-free biscuit, making them a better-for-you-option for busy consumers. The new Gluten Free Oats, Apple & Cinnamon Chunky Biscuit Breaks are the latest addition to the brand's 'Chunky' lineup, which offer a bit more crunch and crumble. The new Oats, Apple & Cinnamon flavor is also perfect for fall, which an autumnal, almost Christmas-like flavor profile.
Gluten-Free Oat Biscuits
Nairn’s Created Gluten Free Oats, Apple & Cinnamon Chunky Biscuit Breaks
Trend Themes
1. Growing Demand for 'free-from' Products - The increasing demand for allergen-free and dietary restriction products presents opportunities for brands to create innovative alternatives.
2. Healthier Snacking Options - Consumers' desire for healthier snacks with reduced sugar content opens up opportunities for brands to develop and market nutritious alternatives.
3. Seasonal Flavor Profiles - Creating limited-time, seasonal flavors can generate excitement among consumers and drive sales for brands in the food industry.
Industry Implications
1. Food - The food industry can develop and market a wide range of 'free-from' products, including allergen-free biscuits, to cater to the growing demand.
2. Snacks - The snacks industry can capitalize on the trend of healthier snacking options by offering nutritious and low-sugar alternatives to traditional snacks.
3. Seasonal Products - By incorporating seasonal flavors into their product offerings, brands in various industries can attract customers seeking unique and festive experiences.