ChocLab makes quirky birthday card greetings that are paired with disc-shaped chocolates that resemble petri dish samples from a science lab.
The customizable birthday gifts can be ordered in a number of inventive flavors, including Garden Mint Fudge Crunch, Sour Cherry Rock Road and Smarty Pants with Sprinkles, each of which is loaded with ingredients to add flavor and texture to a rich milk, white or dark chocolate base.
To go along with the fun themed chocolate gift, senders are able to choose a fun card design to go along with the confection, such as one that reads: "You're a fine specimen." The quirky birthday gift may also be personalized with a special message, which will appear on the inside of the greeting card that accompanies the petri dish-shaped chocolate.
Petri-Inspired Birthday Chocolates
ChocLab Makes Lab Dish-Shaped Birthday Chocolates
Trend Themes
1. Science-themed Confections - The novelty of science-themed confections offers disruption to traditional sweets for various special occasions.
2. Customizable Greeting Cards - Personalized greeting cards as an add-on to chocolate gifts offer a new touchpoint for creative expression that can differentiate from traditional handwritten notes.
3. Inventive Chocolate Flavors - Inventive chocolate flavors such as Garden Mint Fudge Crunch, Sour Cherry Rock Road and Smarty Pants with Sprinkles can offer a unique experience to a familiar product.
Industry Implications
1. Food and Beverage - Food and beverage companies can incorporate novelty items such as science-themed chocolates into their product as a way to appeal to a broader, younger demographic.
2. Greetings Card Industry - Partnering with chocolate makers provides another avenue for the greetings card industry to create high margin, unique products for consumers.
3. Specialized and Gift Retailers - Specialty retailers and boutique gift shops can differentiate their offerings with unique, customizable gifts and experiences, such as sending a personalized science-themed chocolate gift.