The Birkenstock x Valentino collaboration marries style and function and speaks to consumer desires for redefined luxury items -- ones that are practical in addition to their novelty appeal.
After a recent runway debut at a January 2019 show in Paris, the Birkenstock x Valentino collection is finally available to the public and can now be purchased for a limited time via Valentino's web shop, in store and at e-retailer 1774.com. Valentino's creative director Pierpaolo Piccioli described the collection as "the natural continuation of the first conversation started between him and the footwear brand."
Highlighting a classic Arizona sandal model with VLTN logo detailing and a vivid camo pattern, the shoe is unisex, comfortable and chic. Its camo print consists of three contrasting green, yellow and gray shades while other accents include black leather insoles and traditional buckle detailing.
Luxe Functional Footwear
The Birkenstock x Valentino Collaboration Fuses Style and Function
Trend Themes
1. Luxe Functional Footwear - The Birkenstock x Valentino collaboration fuses style and function.
2. Redefined Luxury Items - Consumers desire practicality in addition to novelty appeal.
3. Unisex Comfort and Chic - The Birkenstock x Valentino collection offers stylish and comfortable footwear for both men and women.
Industry Implications
1. Fashion Retail - The collaboration presents disruptive innovation opportunities for fashion retailers to incorporate luxury and functionality into their product offerings.
2. Footwear Manufacturing - Footwear manufacturers can explore new collaborations to enhance the style and comfort features of their products, following the example of Birkenstock x Valentino partnership.
3. E-commerce - The limited-time availability of the collection through Valentino's web shop and e-retailers highlights the potential for e-commerce platforms to capitalize on exclusive collaborations in the luxury footwear market.