Sandals are, of course, associated with the summer months, but the Birkenstock Fall/Winter 2022 collection is here to help change this with a series of decidedly cozy footwear options.
The collection includes new takes on the brand's recognizable Boston and Arizona footwear models, which are both paired with a shearling lining for just the right level of coziness. The Boston clog is paired with a large buckle that showcases the shearling billowing out, while the Arizona allows for just the right level of airiness. The sandals are great for California winters to offer just the right level of warmth as well as airiness.
The Birkenstock Fall/Winter 2022 collection is backed by a campaign featuring the work of California-based artist Vince Skelly.
Winter Season Sandals
The Birkenstock Fall/Winter 2022 Collection is Cozy
Trend Themes
1. Winter Sandals - There is an opportunity to create more innovative winter sandals that marry both warmth and style.
2. Shearling-lined Footwear - The popularity of the Birkenstock Fall/Winter 2022 Collection with shearling lining indicates an opportunity for other footwear companies to incorporate shearling lining into their products.
3. Seasonal Crossover Collections - The Birkenstock Fall/Winter 2022 Collection suggests an opportunity for fashion brands to produce crossover collections with seasonally appropriate designs to keep up with changing consumer demands.
Industry Implications
1. Footwear - Footwear companies of all kinds can explore opportunities to incorporate shearling lining in their products to appeal to winter consumers.
2. Fashion - Fashion brands can take advantage of changing consumer demands by producing crossover collections with seasonally appropriate designs.
3. Art - Artists and art-based campaigns can be leveraged to add creative appeal to seasonal collections and maximize consumer engagement.