Rexam, a "leading global beverage can maker," has partnered with SABMiller to create a new design for the non-alcoholic beer brand, Birell.
Thermochromic ink on the can changes color when the drink is at its optimal drinking temperature. The matte varnish offers a soft, sophisticated look that is on par with Birell's esteemed standing as a premium brand. Technical details aside, the design is simple but eye-catching; something that will appeal to the "active" adults the brand is reaching out to with this product. Again, the choice to package in aluminum is a smart and sustainable one, as aluminum is recycled at double the rate than any other material.
The 500ml cans will be available in Spring 2015 for the Czech Republic.
Temperature Sensitive Cans
The Birell Re-Design Features Thermochromic Ink
Trend Themes
1. Thermochromic Ink - The use of thermochromic ink on packaging to indicate optimal drinking temperature presents an opportunity to enhance customer experience and demand for various products.
2. Premium Packaging Design - Brands can create a sophisticated and eye-catching packaging design that aligns with their premium image, attracting the attention of discerning consumers.
3. Sustainable Packaging Materials - Utilizing sustainable packaging materials, such as aluminum, can communicate a brand's commitment to the environment and resonate with environmentally-conscious consumers.
Industry Implications
1. Beverage Packaging - Beverage companies can explore the use of thermochromic ink and premium packaging design to differentiate their products and enhance the overall drinking experience.
2. Non-alcoholic Beverage Industry - Incorporating thermochromic ink and sustainable packaging materials can give non-alcoholic beverage brands a competitive edge and attract health-conscious consumers.
3. Aluminum Recycling - Aluminum recycling companies can promote the benefits of aluminum packaging, highlighting its high recycling rate and eco-friendly properties to encourage more businesses to adopt it as a sustainable solution.