Based in rural Missouri, Cole Scego is a self-described multi-discipline designer who creates furniture, fixtures and environmental design. His “Bird's Nest†lounge, while extremely simple overall, conjures up images of the interwoven complexity of a bird's nest. The powder-coated finish holds up well in exterior applications, and the simple webbing provides great strength, much as a bird's nest does, but also offers a comfortable surface.
Implications - Simple designs can go a long distance in the eyes of consumers. The ability for a business to re-appropriate functional, exsisting designs that consumers have proven to favor is an excellent opportunity to ensure success. By slightly tweaking popular existing products, companies can add flair and excitement and appear cutting-edge while still maintaining product utility.
Webbed Nest Beds
Cole Scego's Neon Orange 'Bird's Nest 'Lounge
Trend Themes
1. Simplicity Aesthetics - Consumers are drawn to simple designs that can convey elegance and complexity; providing simplified products and services without losing functionality can lead to disruptive innovation opportunities.
2. Functional Re-appropriation - Businesses can re-appropriate functional, existing designs with minor improvements or adjustments to create a fresh and exciting product, opening the door to disruptive innovation opportunities.
3. Powder-coated Durability - The use of powder-coated finishes can improve product durability, especially for exterior applications; integrating this feature in similar products can be a disruptive innovation opportunity.
Industry Implications
1. Furniture - The furniture industry can create simplified or re-appropriated designs that focus on providing functionality and safety as well as satisfy the consumer's preference for simple and elegant aesthetics, leading to disruptive innovation opportunities.
2. Environmental Design - Environmental design professionals should consider using simple designs with powder-coated finishes to improve durability without sacrificing design aesthetics while keeping functionality a priority, leading to disruptive innovation opportunities.
3. Home Decor - Integrating simple designs with functional re-appropriation and powder-coated finishes can appeal to consumers in the home decor industry as a way to incorporate durability and sophistication, opening the door to disruptive innovation opportunities.