British shoe brand Bionda Castana has collaborated with fashion illustrator and graphic designer Sonia Hensler for its Fall/Winter 2013 campaign. For its advertising, the luxury label chose a different look from traditional photography by using Hensler's artistic illustrations.
Bionda Castana is known for its detail-oriented and elegant style. The purpose of this campaign is to show the details of shoes and emphasize the 'handmade' concept. UK based-artist Sonia Hensler displayed the minute details that make each shoe individual and desirable.
In some of illustrations, the shoes are used above the head of women silhouettes. This is an ingenious method to show the passion for shoes every women feel inside.
Artful Illustrative Ad Campaigns
Bionda Castana Introduced the Fall 2013 Collection with Drawings
Trend Themes
1. Artistic Illustrative Advertising - Disruptive innovation opportunity: Brands can explore using artistic illustrations in advertising campaigns to create a unique and visually captivating way of showcasing their products.
2. Emphasizing Handmade Details - Disruptive innovation opportunity: Companies can highlight the intricate details of their products through artistic illustrations, giving customers a closer look at the craftsmanship and quality.
3. Visual Storytelling in Campaigns - Disruptive innovation opportunity: Businesses can utilize visual storytelling techniques in their advertising campaigns to engage consumers and create a memorable brand experience.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Fashion brands can incorporate artistic illustrations in their advertising to stand out in a crowded market and capture the attention of consumers.
2. Luxury Goods - Disruptive innovation opportunity: Luxury brands can use artistic illustrations to convey exclusivity and elevate their brand image in the eyes of consumers.
3. Graphic Design - Disruptive innovation opportunity: Graphic designers can explore collaborating with brands to create artistic illustrations for advertising campaigns, offering a new creative avenue for their skills.