With the news of its inclusion at Rite Aid shops throughout the nation, BIOLYTE is accelerating its expansion on a national level. As a result of the agreement, BIOLYTE's electrolyte drinks will be offered at over 2,200 locations in the flavors citrus, berry, and the brand's most recent flavor, punch. With approximately one-third of sugar in each bottle, BIOLYTE provides over 6.5 times the electrolytes of other top sports beverages.
Additionally, BIOLYTE provides the same hydration advantages as a full, medical-grade IV bag. It strengthens the immune system, helps the body eliminate infections, and helps maintain its core temperature. Interested parties can navigate to BIOLYTE's website to explore the brand's portfolio of delicious, hydrating beverages.
Electrolyte Beverage Expansions
BIOLYTE is Now Being Sold at Rite Aid Locations Across the U.S.
Trend Themes
1. Electrolyte Beverage Expansion - Increasing availability of electrolyte drinks, like BIOLYTE, at major drug stores indicates a growing trend towards health and wellness-oriented consumption.
2. Medical Grade Beverages - BIOLYTE's claim to provide the same hydration benefits as a medical-grade IV bag suggests a trend towards innovative beverages that serve a vital and/or medical purpose.
3. Low-sugar Sports Beverages - BIOLYTE's boast of containing only a third of the sugar of other sports beverages highlights a trend of consumers seeking healthier, more conscious alternatives to traditional sport drinks.
Industry Implications
1. Pharmaceutical - Pharmaceutical companies could incorporate BIOLYTE and other electrolyte-heavy drinks to their IV bags, opening a promising new market.
2. Sports Beverage - Companies producing sports drinks should consider creating low-sugar, electrolyte-heavy beverages in order to compete with BIOLYTE in an expanding market.
3. Health and Wellness - BIOLYTE's partnership with Rite Aid pharmacies aligns with the health and wellness trend which is an emerging industry for both traditional retailers and startups.