Consumers are becoming more and more conscious of the impact they have on the planet and so companies are creating a slew of innovative biodegradable products that are stylish, desirable and good for the environment. Trend Hunter's Senior Editor Jaime Neely discusses her top picks for compostable couture.
Many fashion crazes come and go leaving us with garments that we are looking to throw away because we no longer wear them. Creating clothing and accessories that are biodegradable is a great way to allow the consumer to live out the lifespan of the product and then dispose of the product in a way that is safe and environmentally friendly. One innovative example are these intricate compostable wedding gowns by Erin Smith are made from fungi and natural plant matter are chic as well as fully compostable.
Compostable Couture
Editor Jaime Neely Counts Down Her Favorite Biodegradable Products in Fashion
Trend Themes
1. Biodegradable Fashion - The trend of creating eco-friendly clothing and accessories that can biodegrade offers innovative opportunities for the fashion industry to reduce their impact on the environment.
2. Compostable Products - Compostable products, such as wedding gowns made from fungi and natural plant matter, create an innovative way to create biodegradable products in the fashion industry.
3. Environmental Consciousness - As consumers become more aware of their impact on the environment, they are demanding eco-friendly products from fashion companies, which offers a major disruptive innovation opportunity.
Industry Implications
1. Fashion - The fashion industry has the opportunity to transform their manufacturing and design process to include compostable and biodegradable materials to cater to environmentally conscious customers.
2. Sustainability - The sustainability industry can provide innovative and eco-friendly alternatives to traditional materials that can be used in fashion, such as materials made from fungi and plant matter.
3. Wedding Industry - The wedding industry can cater to environmentally conscious consumers by offering compostable and biodegradable wedding gowns and other accessories made from sustainable materials.