At Milan Fashion Week, Bottega Veneta revealed colorful, biodegradable boots during its Autumn/Winter 2020 show. The unisex footwear designs from the luxury fashion house are made from completely biodegradable solids, including materials like sugarcane and coffee. According to Bottega Veneta, "The rubber is made with natural molecules including ones derived from sugarcane and coffee, rather than with synthetic chemicals. That means they will biodegrade within a year once placed underground, or in a controlled environment under specific lighting and humidity conditions alongside the presence of microorganisms."
The chunky boots created by Bottega Veneta look like a crossover between clogs and rain boots and were sported by models in unusual colors like lime green, orange and peach.
Monochromatic Biodegradable Boots
Bottega Veneta Made Unisex Footwear with Sugarcane & Coffee
Trend Themes
1. Biodegradable Footwear - The trend of creating biodegradable footwear using sustainable materials like sugarcane and coffee is an opportunity for companies to meet the growing demand for eco-friendly fashion.
2. Unisex Design - The trend of designing unisex footwear allows companies to cater to a wider audience and promote inclusivity and diversity in the fashion industry.
3. Colorful Chunky Boots - The trend of vibrant, chunky boots offers a bold and expressive fashion statement for individuals who want to stand out from the crowd.
Industry Implications
1. Fashion - The fashion industry can explore the use of biodegradable materials in footwear production to address environmental concerns and appeal to eco-conscious consumers.
2. Sustainable Materials - Industries focused on sustainable materials can develop innovative solutions by finding new applications for materials like sugarcane and coffee in various products, including footwear.
3. Retail - Retailers can tap into the market demand for colorful and chunky boots, offering unique and trendy footwear options to fashion-conscious consumers.