Lisa Rienermann and Anna Lena Schiller's Binder Full of Burgers is a Tumblr page that plays with fast food to depict political statistics that everyone can learn from.
Going with the idea that more people are interested in food than they are scrolling through charts of sleep-inducing information, the two ladies found a way to make politics appeal to a wider population. Using burgers, fries and condiment sauces, they grouped food items together to represent different governmental stats. For instance, to depict what Barack Obama spent for his campaign during the 2012 American election, half of a burger is shown with each layer of dressings representing a cost.
Photoshopped explanations are included on each picture in the Binder Full of Burgers to walk people through the food charts.
Fast Food Election Stats
Binder Full of Burgers Uses Food to Depict Info From the 2012 Election
Trend Themes
1. Food Infographics - Creating visual representations of data using food items for a more engaging and accessible way to convey information.
2. Political Edutainment - Combining entertainment and education to make politics more appealing and relatable to a wider audience.
3. Visual Storytelling - Using visuals and imagery to convey information and tell a story in a creative and captivating way.
Industry Implications
1. Food and Beverage - Opportunity for food brands to create food-based infographics or incorporate visual storytelling in their marketing campaigns.
2. Education and E-learning - Chance for educational institutions and online platforms to utilize edutainment methods to make learning about politics and statistics more engaging.
3. Graphic Design and Marketing - Potential for graphic designers and marketers to explore new ways of visual storytelling using unconventional elements like food.