Bimble Beverages, a provider of CBD-infused drinks, recently announced a new initiative following the May Mental Health Awareness Month — the soda brand will be dolling out $200 to pay for therapy for some customers. This timely program will benefit many Americans facing considerable stress (from job loss to fears for safety) amid the COVID-19 pandemic.
"During a year with a pandemic, the worst unemployment numbers in a century and riots in the streets of every major city, it would seem that only one month dedicated to mental health awareness wasn’t enough," said Ari Halper, founder of Sauce Idea Lab, the consultancy behind the project. "It only makes sense for Bimble and therapy to join forces during one of the most stressful times in modern history."
CBD Drink-Branded Therapy Donations
Bimble is Offering $200 in Therapy to Lucky Fans
Trend Themes
1. Cbd-infused Drinks - Disruptive innovation opportunity: Explore the potential of incorporating CBD into various beverage products to promote wellness and mental health.
2. Mental Health Awareness - Disruptive innovation opportunity: Develop innovative initiatives and campaigns to promote mental health awareness and provide accessible resources for individuals in need of therapy or support.
3. COVID-19 Pandemic - Disruptive innovation opportunity: Create products or services tailored to help individuals cope with the mental health challenges arising from the COVID-19 pandemic.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Collaborate with mental health organizations to create purpose-driven campaigns and donate funds towards therapy initiatives, enhancing brand reputation and consumer loyalty.
2. Wellness Industry - Disruptive innovation opportunity: Integrate CBD-infused products into the wellness industry, such as yoga studios or meditation centers, to promote relaxation and mental well-being.
3. Consultancy Services - Disruptive innovation opportunity: Offer specialized consultancy services for businesses looking to incorporate mental health programs or therapy initiatives into their brand strategies, addressing the growing demand for employee well-being.