The Billy & Lola Summer 2012 swimwear collection offers a welcomed change the sexually-charged beachwear that has been popular lately. Of course, bathing suits can't help but be skin-revealing, but there is a sweet innocence to this design that provides a breath of fresh air.
Feminine, flirty and, most importantly, eco-friendly, the Billy & Lola Summer 2012 swimwear collection specializes in designs both beautiful and ethical. Made from recycled, vintage and organic cotton fabrics, the swimsuits are inspired by their retro roots. For instance, there is a lot of references to the '50s, '60s and '70s in the cuts and styles of each suit.
Based in Melbourne, the Billy & Lola Summer 2012 swimwear collection will have people in the Northern Hemisphere wishing summer was here.
Sweetly Innocent Swimwear
The Billy & Lola Summer 2012 Collection is a Breath of Fresh Air
Trend Themes
1. Eco-friendly Swimwear - Creating swimwear from recycled, vintage, and organic cotton fabrics provides an opportunity for disruptive innovation in the fashion industry.
2. Retro-inspired Swimwear - Drawing inspiration from the '50s, '60s, and '70s in swimwear designs opens up opportunities for disruptive innovation in the retro fashion market.
3. Innocent and Modest Swimwear - Offering a sweet and innocent alternative to sexually-charged beachwear provides an opportunity for disruptive innovation in the swimwear industry.
Industry Implications
1. Fashion - The eco-friendly and retro-inspired swimwear trends are disruptive innovation opportunities within the fashion industry.
2. Sustainable Fashion - The eco-conscious materials used in the swimwear collection present disruptive innovation opportunities in the sustainable fashion industry.
3. Beachwear - Providing an alternative to sexually-charged beachwear creates a disruptive innovation opportunity in the beachwear industry.