Billie Le Kid is a Montreal-based brand that specializes in clothing and toys for babies, toddlers, and older kids. Most recently, the company opened a retail location in Mont-Tremblant—a popular Canadian ski resort in Quebec. For the retail project, Billie Le Kid tapped the interior design studio Vives St-Laurent which embraced the aesthetics of a theater for the design.
The idea was to "capture the spirit of the brand while reflecting its [colorful and whimsical] location." Various luxurious materials and color choices were employed in the interior to realize the vision. For one, Vives St-Laurent used a bright color palette, boasting blue-on-blue for the storefront and soft pastel colors and natural wood tones for the inside. The checkout counter, on the other hand, features Bianco Carrara marble while "painted tongue-and-groove panelling" add "a touch of nostalgia."
Theater-Inspired Children's Stores
Vives St-Laurent Designs the Interior of Billie Le Kid
Trend Themes
1. Theater-inspired Retail - There is an opportunity to design retail spaces that embody the spirit of the theater, using luxurious materials.
2. Colorful Interiors - Retail brands can create engaging interiors by using bright and playful color palettes, like those found in the Billie Le Kid store.
3. Nostalgic Touches - Incorporating vintage design elements, like painted tongue-and-groove panelling, in modern retail spaces can add a touch of nostalgia and personality.
Industry Implications
1. Children's Retail - The children's retail industry can benefit from creating immersive retail experiences through using luxurious materials and playful color palettes.
2. Interior Design - Interior designers can utilize the trend of theater-inspired retail and incorporate vintage design elements to elevate modern spaces.
3. Toy Industry - Toy brands can get inspiration from Billie Le Kid's store and create retail spaces that are both playful and engaging.