Billabong and Wrangler work in collaboration, marking the first time that the duo has joined forces. The two create a special collection designed for the Fall 2021 season. The perspective is vintage surf aesthetics that are seen through a western lens.
The fall-ready apparel design features items for both men and women, exploring sustainable approaches to fashion and progressive styles that are versatile and seasonal. The two brands share the focus on longevity when it comes to creating clothing that lasts. It ensures that it is prepared for natural environments and timeless in style as well. The blended themes result in items such as beach button-up shirts and board shorts that are done in fall-style palettes.
Sustainable Western-Themed Fall Fashion
Billabong and Wrangler Join on a Fall Capsule of Apparel
Trend Themes
1. Sustainable Fall Fashion - Billabong and Wrangler's collaboration introduces sustainable approach to fashion and encourages other brands to explore seasonally and environmentically friendly options.
2. Vintage Surf Aesthetics - The combination of vintage surf and western themes sparks an innovative trend that can influence the fall fashion of various brands.
3. Gender-neutral Collection - Billabong and Wrangler's gender-neutral collection promotes inclusivity and diversity in fashion and represents opportunities for other brands to delve into the market.
Industry Implications
1. Fashion and Apparel Industry - The trend of sustainable fashion and inclusivity calls for the fashion and apparel industry to adopt new approaches, innovate and shift their focus to the environment and diverse consumers.
2. Retail Industry - The trend towards vintage surf aesthetics aligns with the growing demand for thematic and visually pleasing retail environments that appeal to consumers.
3. Outdoor and Adventure Industry - The collaboration's focus on longevity and natural environment aligns with the priorities of the outdoor and adventure industry which promotes sustainability and ethical practices.