Ted Baker is known for its line of stylish men's shirts and women's apparel. Now the British brand can add a entirely new collection to its resume with the launch of its latest collection.
With more young people obtaining the cyclist movement, the Ted Baker brand decided to create a line of sleek bikes that will help generation Y ride in style. In collaboration with bicycle manufacture Quella, the Ted Baker x Quella collection features three bikes decorated with a retro-minimal look. Offered in the consumer's choice of blue, green or red, these bikes feature slim steel frames while the rims are a fresh white with copper details.
In addition to its vintage appeal, the Ted Baker x Quella bikes are equipped with Campagnolo Athena 11-speed components and Dia Compe brakes.
Co-Branded Bicycle Collections
The Ted Baker x Quella Collection is Fit for Stylish Millennials
Trend Themes
1. Co-branded Bicycle Collections - Major brands collaborate with bicycle companies to create stylish bike collections for the growing cyclist movement.
2. Fashionable Cycling Accessories - Fashion brands expand their product lines to include trendy accessories for the stylish cyclist market.
3. Eco-friendly Bicycles - Bicycle manufacturers are developing bikes made from sustainable materials in response to growing environmental concerns.
Industry Implications
1. Fashion - Fashion companies partner with bicycle manufacturers to create stylish, must-have accessories and products for the trendsetting cyclist market.
2. Transportation - As the cyclist movement grows, businesses in transportation explore the potential for bike sharing programs and cyclist-friendly infrastructure.
3. Sustainable Manufacturing - Bicycle manufacturers and related industries seek out more eco-friendly manufacturing processes and materials to ensure a smaller environmental footprint.