Tea is a mainstay part of the healthy lifestyle of many consumers, so these new Bigelow Teas have been formulated to make the process of incorporating them into your everyday routine easier.
The brand has introduced two new flavor varieties including the Ginger Peach Turmeric Herbal Tea and the Matcha Green Tea with Turmeric, which are both made with premium ingredients. The turmeric in the recipe helps to make the ingredient more accessible for US consumers who might not be as familiar as those who are in other international markets.
The new Bigelow Teas are an accessible natural health product for consumers to easily find in their local grocery store, which makes traditionally exotic ingredients a part of ones everyday lifestyle.
Natural Wellness-Enhancing Teas
These New Bigelow Teas Put Key Ingredients in the Spotlight
Trend Themes
1. Wellness Teas - The demand for wellness teas is on the rise, creating opportunities for companies to innovate and incorporate premium ingredients that promote health and well-being.
2. Turmeric-based Teas - Turmeric-based teas are gaining popularity due to their potential health benefits, which opens up the opportunity for companies to create new flavor combinations and formulations to cater to this market.
3. Accessible Exotic Ingredients - Making traditionally exotic ingredients more accessible to consumers creates a unique selling point for companies, providing an opportunity to capture a new set of customers and stand out in a crowded market.
Industry Implications
1. Tea Industry - The tea industry is well positioned to capitalize on the trend towards wellness-enhancing teas and explore new formulations and flavors to cater to this market.
2. Health and Wellness Industry - The health and wellness industry can benefit from incorporating natural and organic tea blends into their product offerings as a healthy alternative to traditional beverages.
3. Grocery Industry - Grocery stores should explore partnerships with tea brands to promote and sell health and wellness teas, which can attract a new set of customers and help differentiate their offerings from competitors.