Kendrick Lamar has just wrapped up his North American Big Stepper Tour and is about to kick off his European run. SImultaneously, he launches some merchandise that is designed with inspiration from the look of his albums, making it available for those who didn't want to wait in line during the concerts.
The collection is made up of a selection of hoodies, tees, and a special hat. One of the designs features graphics from the N95 music video and reads the lyrics "Are You Happy For Me?" from the chorus of Savior. This is seen detailing a black pullover hoodie and a white graphic tee. It is followed by the tour title detailed in an Old English font on a black and cream pullover hoodie.
Rapper Tour Graphic Merchandise
Kendrick Lamar Drops the Big Steppers Tour Merchandise
Trend Themes
1. Tour Graphic Merchandise - Opportunity for artists to increase revenue by monetizing their tours through merchandise sales.
2. Album-inspired Designs - Potential for artists to create unique merchandise collections inspired by their albums to engage with their fans.
3. Concert Merchandise Sales - Trend towards offering exclusive and limited edition merchandise at concerts to increase customer engagement and generate revenue.
Industry Implications
1. Music Merchandise - Opportunity for companies to provide merchandise production and distribution services to artists looking to monetize their tours through merchandise sales.
2. Apparel Industry - Potential for the apparel industry to collaborate with artists in offering unique merchandise lines inspired by their music and tour designs.
3. Concert Promotion and Production - Trend towards offering exclusive and limited edition merchandise at concerts presents opportunities for concert promoters and production companies to increase revenue and customer engagement.