Big Sean and BAPE work in collaboration on a new capsule of streetwear goods that are true to the imprint's playful design language and color palette. The collection is similar to the Japanese brand's previous work with rappers, reimagining the celebrities as cartoons in its own design aesthetics.
Big Sean is featured across the designs in an animated version drawn by MANKEY and he stands by sidekick Baby Milo. The capsule includes a selection of graphic tees and long sleeve tops. Some of the pieces are complete in the signature 1ST CAMO pattern before showcasing a contrasting Ape Head and slogan reading "A Bathing Don Life." The second notable graphic highlights the Ape Head wearing Big Sean's glasses and the last showcases the artist with Baby Milo.
Rapper Collaborative Streetwear
Big Sean and BAPE Work Together on a Special Camo Collection
Trend Themes
1. Rapper Collaborative Streetwear - The trend of rappers collaborating with streetwear brands presents opportunities for disruptive innovation in fashion collaborations and celebrity branding.
2. Playful Design Language - The use of playful design language in streetwear collections opens up opportunities for disruptive innovation in graphic design and visual storytelling.
3. Cartoonized Celebrity Merchandise - The trend of turning celebrities into cartoons for merchandise offers opportunities for disruptive innovation in character licensing and brand collaborations.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of rapper collaborative streetwear to explore new ways of merging music, fashion, and celebrity endorsements.
2. Graphic Design - The graphic design industry can seize the opportunity of playful design language to create visually engaging and unique streetwear designs.
3. Entertainment Merchandise - The entertainment merchandise industry can tap into the trend of cartoonized celebrity merchandise to create innovative and collectible products for fans.