While the meatball sub is a common sandwich combo, McDonald's new Big Meatball Burger is an entirely new culinary creation.
Recently, McDonald's locations in China began serving what's being called the Big Meatball Burger. As you might have guessed from the name, the burger consists of a few beef meatballs, a slice of cheese, crispy lettuce, a rich tomato meat sauce, and a dollop of mayo, all sandwiched between two halves of a sesame seed bun. The result is a big and saucy sandwich that resembles a sloppy joe. And just like a good sloppy joe, this sandwich will definitely have you reaching for some napkins.
The Big Meatball Burger is currently available from participating McDonald's China locations for a limited time.
Meatball-Topped Burgers
McDonald’s is Serving Up a 'Big Meatball Burger' in China
Trend Themes
1. Meatball-topped Burgers - The trend of incorporating meatballs into traditional burger recipes creates new flavors and textures for consumers.
2. Global Fast Food Innovations - International fast food chains, like McDonald's, are introducing new menu items in foreign markets to appeal to local tastes and preferences.
3. Sloppy Joe-inspired Sandwiches - Fast food chains are incorporating the messy, saucy goodness of sloppy joes into their sandwich menus, leading to unique and indulgent offerings for consumers.
Industry Implications
1. Fast Food Industry - Fast food chains can continuously innovate and refresh their menus with new, unconventional flavor combinations to attract customers and increase sales.
2. Meat Industry - With the creation of meatball-topped burgers, meat suppliers can explore new ways to process and package meatballs for food service providers and home cooks.
3. Food Service Industry - Incorporating unconventional ingredients and unique flavor profiles into menu offerings can help restaurants stand out in a competitive market and attract new customers.