There have been a series of new product drops in celebration of Big Mac's 50th anniversary from McDonald's, and the latest one is a t-shirt capsule. Japanese retail label Uniqlo worked alongside the fast food chain in creating a celebratory capsule. The two worked together on series of t-shirts adorned with graphics that pay homage to the iconic burger.
The selection of t-shirts boast the color tones of red, yellow, neutral gray and white, as a nod to McDonald's classic hues. There are graphics adorning the shirts that reference the Big Mac jingle and its half-centennial. Japanese consumers will also receive a Big Mac coupon when they purchase a t-shirt that provides 90% off their meal. The commemorating capsule will be available later this month online on Uniqlo Japan.
Collectible Fast Food T-Shirts
Uniqlo and McDonald's are Celebrating Big Mac's 50th Anniversary
Trend Themes
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Collectible Fast Food Merchandise — Creating special editions of products in collaboration with beloved fast food chains can be a lucrative way to tap into nostalgia and connect with consumers on an emotional level.
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Industry Implications
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