CODO Design studio is the creative team behind Big Lug's new brand identity which is an homage to vintage visuals. The Indiana-based brewery's retro-themed beer labels are used to represent its four signature flavors and boast illustrated characters that are synonymous with each. These range from a king to a fox sporting a bowler hat.
Offering four signature flavors -- a 'Kings Jive' English Brown Ale, a 'Goat Ranch' Helles Lager, an 'Alpenhorn' German Style India Pale Ale, and 'Kristofferson,' an Oatmeal Pale Ale -- Big Lug is a fan favorite among beer lovers in Indiana. CODO Design's unique branding project brings the company's passion for its beer to life and is whimsical and eye-catching for drinkers drawn to Instagram-friendly packaging.
Vintage-Themed Beer Labels
Big Lug's Brand Identity Boasts Retro Illustrated Icons
Trend Themes
1. Retro Branding - Opportunity for other industries to take inspiration from vintage visuals to create unique packaging and branding.
2. Illustrated Characters - Incorporating illustrated characters in branding and packaging for products can create a fun and whimsical experience for consumers.
3. Instagram-friendly Packaging - Designing packaging with social media in mind can attract younger consumers and create buzz for brands on platforms like Instagram.
Industry Implications
1. Craft Beer - Craft breweries can use retro-themed branding and illustrated characters to differentiate themselves in a crowded market and create a loyal customer base.
2. Food and Beverage - Food and beverage companies can take inspiration from Big Lug's retro branding and create unique packaging to stand out on shelves and connect with consumers.
3. Fashion and Apparel - Fashion and apparel companies can incorporate vintage visuals and illustrated characters in their branding to create a nostalgic and fun customer experience.