The interest in low and no-alcohol products continues to gain momentum in the UK, which is seeing brands expand their distribution like Big Drop alcohol-free beer. The brand has made changes to its packaging in a move to make it more applicable for convenience stores, wholesale retailers and cash and carry outlets to stock. This will help to greatly make the brand's products available to a wider cross-section of consumers/
Rob Fink spoke on the latest move from Big Drop alcohol-free beer saying, "Retailer feedback and the trends on our own webshop tell us that consumers are increasingly confident to purchase Big Drop in larger formats as well as actively exploring the wider range of styles on offer. The no and low beer category has so far been led by the multiples in the UK, but cash and carry and convenience are now sitting up and paying attention."
Alcohol-Free Beer Availability Expansions
Big Drop Alcohol-Free Beer is Expanding Distribution
Trend Themes
1. Rise of Low and No-alcohol Products - Opportunity for companies to innovate and expand in the low and no-alcohol products market as consumer interest in healthy lifestyle choices increases.
2. Packaging Innovations for Convenience Stores - Opportunity for companies to create innovative packaging solutions that make their products more applicable for convenience stores and wholesale retailers to stock.
3. Expansion of Distribution Channels - Opportunity for companies to expand their distribution through cash and carry and convenience stores.
Industry Implications
1. Beverage Industry - The beverage industry should explore opportunities in the low and no-alcohol products category and focus on innovative packaging solutions that appeal to convenience stores and wholesale retailers.
2. Retail Industry - The retail industry can take advantage of the rising demand for low and no-alcohol products by increasing their offering and exploring new distribution channels.
3. Packaging Industry - The packaging industry can innovate new packaging solutions that cater to the needs of low and no-alcohol products and make them more applicable for convenience stores and wholesale retailers.