Continuing with the ever-so-popular denim trend, ‘Big Country’ inside Elle US May 2010 does it right. Shot by photographer Yelena Yemchuk, the shoot takes place on the beautiful countryside at sunset and features a variety of denim looks.
American model Angela Lindvall pulls off a laid back attitude in looks from Stella McCartney, J Brand and Calvin Klein styled by Samira Nasr. My personal favorite look inside 'Big Country' are the throwback denim overalls with nothing underneath.
Retro Denim Overalls
‘Big Country' in Elle US May 2010 is All About Fashionable Vintag
Trend Themes
1. Retro Denim - Disruptive innovation opportunity: Develop new technologies to recycle denim fabric and reduce environmental impact.
2. Oversized Overalls - Disruptive innovation opportunity: Combine comfortable and durable fabrics with high tech sensors and internet capabilities to develop smart workwear.
3. Vintage Fashion - Disruptive innovation opportunity: Use 3D printing to create customizable and sustainable vintage-inspired fashion lines.
Industry Implications
1. Textile Recycling - Disruptive innovation opportunity: Develop automated systems for denim sorting, shredding and re-purposing to produce new fashion items.
2. Smart Workwear - Disruptive innovation opportunity: Introduce smart overalls for work and safety environments that have internet capabilities, tracking systems and device charging functionalities.
3. 3D Printing & Fashion - Disruptive innovation opportunity: Create personalized and on-demand fashion products using 3D printing technology and eco-friendly materials.