Taco Bell has teamed up with famed cracker brand Cheeze-It to create two innovative new offerings: the Big Cheez-It Tostada and new Big Cheez-It Crunchwrap Supreme.
Currently being tested at a single location in Southern California, the two new menu items are a unique combination of both brands' signature products. To start, the Big Cheez-It Tostada takes an oversized Cheez-It cracker and uses it in place of a crispy tortilla. The big cracker is then topped with seasoned beef, reduced-fat sour cream, fresh diced tomatoes, shredded lettuce, and shredded cheddar cheese. On the other hand, the Big Cheez-It Crunchwrap Supreme consists of a wrapped tortilla filled with seasoned beef, nacho cheese sauce, shredded lettuce, reduced-fat sour cream, diced tomatoes, and an oversized Cheez-It cracker instead of a tostada. Interestingly, the Big Cheez-It Crunchwrap Supreme is available exclusively as a digital offering via the Taco Bell website and mobile app.
Cracker-Stuffed Mexican Wraps
Taco Bell is Testing a New Big Cheez-it Crunchwrap Supreme
Trend Themes
1. Brand Partnerships in Fast Food - Collaborations between well-known fast food chains and snack brands could open up new innovative menu offerings that appeal to a wider audience.
2. Innovative Use of Alternative Ingredients - Use of alternative ingredients like Cheeze-It crackers in place of traditional tortillas can lead to novel products that cater to changing consumer preferences.
3. Digital-only Menu Offerings - Digital-only menu offerings are emerging and could be a disruptive innovation opportunity to test new menu items with lower risks and high potential for customization.
Industry Implications
1. Fast Food Industry - Fast food chains could collaborate with snack brands and explore innovative ways to use non-traditional ingredients in their menu items to keep up with consumer preferences.
2. Grocery Retail Industry - Collaborations between leading snack brands and fast food chains could open up new retail distribution channels to reach wider audiences.
3. Mobile App Development Industry - Digital-only menu offerings could require new mobile app technologies and features to enhance consumer access and user experience.