Swatch introduces the new collection entitled BIG BOLD PLANETS, which features four different designs in total. The brand draws inspiration from everything out of this world. The 47mm quartz quartet watch is detailed in colorful hues of green, orange, purple, and blue options.
The purple option is named Touchdown and has the launch countdown, the orange colorway is entitled 'Oops!' with printed and physical hour markers found throughout the design. The green design is entitled 'Come in Peace!' and houses a little alien, and finally the blue color is entitled 'Second Home.' It has a ringed planet with only the singular two o'clock position that can be seen. Each one has a textured matte silicon strap with a respective color alternative.
Ethereal Timepiece Collections
Swatch Drops the BIG BOLD PLANETS Capsule of Wristwatches
Trend Themes
1. Space-inspired Watches - The trend of creating watches with space themes and designs could be capitalized by jewelers and watchmakers alike as consumers show more interest in space exploration.
2. Large Quartz Watches - The trend of larger style watches, such as Swatch's 47mm collection, shows a shift in consumer preference for larger, more statement-making timepieces.
3. Brightly Colored Watch Straps - The trend of bold and bright colored straps on watches could be capitalized on by fashion brands and designers looking to create a statement accessory.
Industry Implications
1. Jewelry - The jewelry industry could create lines of space-inspired timepieces to appeal to consumers interested in outer space and science fiction.
2. Watchmaking - Watchmakers could create larger, more statement-making watches as consumers show a preference for larger watch styles.
3. Fashion - Fashion brands and designers could create brightly colored watch straps as a statement accessory to add a pop of color to the wearer's outfit.