German esports organization BIG and Volvic have renewed their collaborative efforts through 2024. With the two-year agreement, Volvic will expand into BIG's CS:GO division in addition to supporting the organization's League of Legends and Trackmania players.
The collaboration will spotlight BIG Chroma, the organization's female and non-binary League of Legends talent project, and BIG EQUIPA, its female Counter-Strike squad. The precise details of the collaboration are unknown, although, under the prior agreement, Volvic's logo appeared on BIG's jerseys for the season.
"Following the beginning of our partnership with Volvic in 2020, I am very pleased that we will continue our journey for at least two more years until the end of the season in 2024," said Daniel Finkler, CEO of BIG.
Esports Partnership Renewals
BIG Renews Its Volvic Partnership for an Additional Two Years
Trend Themes
1. Esports Partnerships - The renewal of the partnership between BIG and Volvic is reflective of the continued growth of esports sponsorships and the potential for increased collaboration in the future.
2. Diversity and Inclusion in Esports - The spotlight on BIG Chroma and BIG EQUIPA highlights a potential trend towards increased focus on gender and diversity in esports leagues and organizations.
3. Cross-divisional Support - Volvic's expansion into BIG's CS:GO division illustrates a trend towards greater cross-divisional collaboration and support within esports organizations.
Industry Implications
1. Beverage Industry - The renewed partnership between Volvic and BIG presents opportunities for beverage companies to enter the growing market of esports sponsorships and partnerships.
2. Esports Industry - The focus on diversity and gender in the esports community presents opportunities for industry leaders to create initiatives and programs that encourage greater inclusivity in esports leagues and organizations.
3. Marketing Industry - The growth of esports sponsorships and partnerships creates opportunities for marketing professionals to identify and leverage new channels for brand promotion and engagement.