Beyond Meat, a Los Angeles-based food company specializing in plant-based meat alternatives has teamed up with PepsiCo to launch Beyond Meat Jerky. The new vegan-friendly jerky is the first product belonging to the two brands' recently established 'Planet Partnership' joint venture.
Beyond Meat Jerky is made entirely from plant-derived ingredients including mung beans and peas, and contains an impressive 10 grams of protein per serving. In addition, the savory snack is free of soy, gluten, cholesterol and GMOs. As of right now, Beyond Meat Jerky is being offered in three flavors: Original, Teriyaki, and Hot & Spicy.
"The nationwide launch of Beyond Meat Jerky will make plant-based meat accessible to millions of households. It tastes great, it’s a good source of protein, and it’s convenient to eat whether you’re on the go, at the office or out on adventures," said Dan Moisan, CEO of Planet Partnership.
Plant-Based Jerky
Beyond Meat and PepsiCo Introduce New 'Beyond Meat Jerky' Line
Trend Themes
1. Plant-based Protein - There is a growing trend towards plant-based protein alternatives and companies should explore opportunities to create new and innovative products in this space.
2. Vegan Snacks - With the rise of plant-based diets, there is increasing demand for vegan snacks like Beyond Meat's new jerky line and businesses should consider creating more vegan-friendly products.
3. Sustainable Sourcing - There is a need to prioritize sustainable sourcing and production methods for plant-based products like Beyond Meat's jerky to appeal to eco-conscious consumers and achieve competitive advantage in the market.
Industry Implications
1. Food and Beverage - The food and beverage industry should consider investing in plant-based protein alternatives to stay relevant and cater to shifting consumer demands.
2. Plant-based Meat Alternatives - Companies specializing in plant-based meat alternatives like Beyond Meat should explore creating new and innovative products, such as jerky, to expand their product lines and customer base.
3. Sustainability - The sustainability industry can work with food companies to ensure plant-based protein alternatives are sourced and produced in an environmentally conscious manner to appeal to eco-conscious consumers and create a more sustainable future.