1017 ALYX 9SM launched the BEYOND collection designed for the Spring/Summer 2022 season. The inspiration behind the newest seasonal pieces is drawn from the volcanic Aeolian island of Stromboli, which is found off the northern coast in Italy.
The tees and hoodies in the capsule celebrate the film Beyond that takes place on the island itself, with bright branding visuals at the front reading "1017 ALYX 9SM BEYOND" in bright red print. The back continues with "BEYOND" right at the middle and nods to "Stromboli-Ginostra" as well. The capsule also features a set of necklaces in red and black details that can be adjustable in its length and has metal tubes that are marked with more branding details before rounded out with the Mono Slip On.
Volcanic Island-Themed Luxe Streetwear
1017 ALYX 9SM Drops the BEYOND Collection for SS22
Trend Themes
1. Volcanic-inspired Streetwear - The trend of incorporating the unique textures and colors of volcanic islands into luxury streetwear provides an opportunity for designers to create striking and memorable pieces.
2. Branded Necklaces - The trend of incorporating branding into necklaces presents an opportunity for companies to create unique and memorable accessories that tie into larger collections.
3. Film-inspired Capsules - The trend of creating clothing capsules inspired by films provides an opportunity for designers to collaborate with film studios and create unique pieces that tap into the nostalgia of moviegoers.
Industry Implications
1. Fashion - Fashion brands can tap into the trend of volcanic-inspired streetwear and film-inspired capsules to create innovative and unique collections that stand out in a crowded market.
2. Jewelry - Jewelry companies can incorporate branding into their products, like the branded necklaces from the BEYOND collection, creating unique and memorable accessories for customers.
3. Film Production - Film studios can collaborate with fashion designers to create clothing capsules inspired by their films, offering fans an opportunity to connect with their favorite movies and characters in new ways.