Beyond Meat has announced a new Earth Month promotion in Toronto where it will be giving free Beyond Burgers to walkers on the Woodbine Beach trail. Beyond Meat is calling this pop-up experience an "eco-friendly drive-thru," as the location is accessible by walking, biking, skating, and rollerblading. When visitors attend this drive-thru, they will be able to order an Original Beyond Burger at no cost.
This promotion is intended to generate attention for eco-friendly food choices and transportation choices simultaneously. By placing its drive-thru location at a walkway rather than a road, and offering plant-based meats, the brand is continuing its nationwide campaign to raise awareness for the importance of sustainable food habits.
Beyond Meat's original Beyond Burgers fight climate change by producing 90% less greenhouse gas emissions, using 99% less water, requiring 93% less land, and consuming 43% less energy when compared to real beef products.
Free Plant-Based Burgers
Beyond Meat is Offering Free Burgers to Beach Walkers in Toronto
Trend Themes
1. Eco-friendly Food Choices - There is a rising trend towards eco-friendly food choices and promoting sustainability in the food industry.
2. Plant-based Meat Alternatives - The demand for plant-based meat alternatives is on the rise, presenting an opportunity for innovation and development in this area.
3. Alternative Drive-thru Experiences - The concept of eco-friendly drive-thrus that are accessible by walking, biking, skating, or rollerblading presents a trend for alternative drive-thru experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to create and promote eco-friendly food choices and plant-based meat alternatives.
2. Sustainability - Industries focused on sustainability such as green technology and renewable energy can collaborate with the food industry to create sustainable food production and distribution methods.
3. Recreation and Entertainment - The recreation and entertainment industry can create alternative drive-thru experiences that are accessible by walking, biking, or other activities, while promoting eco-friendly choices and sustainability.