On a night of incredible performances, Beyonce Knowles stole the show at the 2011 MTV Video Music Awards announcing she is pregnant with husband Jay-Z's child, quickly prompting the debut of the 'BeyJayFetus' Twitter account.
Premiering just minutes after the shocking moment, BeyJayFetus gained 900 followers before the night was over. The fictional account definitely means well, with a hilarious description which reads, "You wish you were me....wait for it, no seriously wait a few months..." and the location set as "Belly of the B!"
As a huge fan of Beyonce and her rap legend husband, the pregnancy announcement definitely made the 2011 VMAs even more memorable than they already were, with tribute performances to both Amy Winehouse and Britney Spears throughout the night. I'm sure the BeyJayFetus Twitter will continue to keep fans entertained throughout the entire pregnancy process, with a never-ending supply of witty tongue-in-cheek tweets from what can only be called "destiny's child."
Prenatal Popstar Tweets
The 'Beyjayfetus' Twitter Gives a Voice to Beyonce and Jay-Z's Child
Trend Themes
1. Celebrity Parenthood Social Media - Opportunity for the development of platforms that give a voice to unborn celebrity children, creating a new form of engagement and entertainment for fans.
2. Real-time Fan Engagement - The instant creation of a Twitter account for Beyonce's unborn child highlights the demand for real-time fan engagement, providing an opportunity for companies to develop innovative ways for celebrities to connect with their fans.
3. Humorous Fictional Characters on Social Media - Using fictional characters on social media platforms to entertain and engage audiences presents opportunities for brands to create memorable and comedic experiences for users.
Industry Implications
1. Social Media Platforms - Developing new features and tools for engaging fans of celebrities and allowing unborn children to have a social media presence can disrupt the social media industry.
2. Celebrity Marketing and Branding - Integrating the concept of real-time fan engagement and social media presence for unborn celebrity children can disrupt traditional celebrity marketing strategies, creating new opportunities for brands to connect with fans.
3. Digital Entertainment - Creating humorous fictional characters on social media, such as the BeyJayFetus Twitter account, presents opportunities for the digital entertainment industry to develop content that entertains and engages audiences.